Giving e‑commerce businesses superpowers to create visuals that help them grow.

Our vision

A world where every business can sell at first sight.

The best product visuals don't just catch the eye, they build trust by answering the question every buyer is silently asking: does this really work for me? When visuals stay true to the product and speak directly to each person's unique needs, recognition is instant. The care behind the product becomes the confidence to buy it. That's how more businesses get to exist, and how more ideas become products people actually buy.

Our story

The designer is out of office

In 2019, our co-founder Matt was working as a product manager at GoPro when the marketing team urgently needed new visuals for an app feature. With the designer out of office, he spent hours manually tracing edges with a lasso tool. By the time he finished, one thing was clear: there had to be a better way.

Months later, those early frustrations turned into action. Matt partnered with Eliot Andres—an engineer who recognized the potential of AI early on—to build that better way. Together, they co-founded Photoroom.

What’s different about us

• Images you can trust: Consistent, high-fidelity visuals that match your brand, every time. Built for e‑commerce, so every product always looks its best.
  

• Built to stay ahead: We constantly improve both our tools and the models behind them, so the technology that helps your visual sell today is future-ready for tomorrow.
  

• Speed at scale: From one image to hundreds, Photoroom helps you move faster than the market. Create, edit, and iterate in seconds, without sacrificing quality.